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FOR THE MUSIC INDUSTRY

  • Build up of a clean market (without piracy)
  • No DRM
  • As opposed to DRM and watermarking, our solution is really uncrackable
  • As opposed to watermarking, our solution does not compromise the quality of the content
  • No need for legal action
  • Interoperability
  • Interactivity with the audience
  • Feedback from the audience
  • Better service than traditional distribution (CD, iTunes, piracy…)
  • Adaptation of the content towards the demand
  • Increased value of the content (the price can be multiplied by more than three)
  • No restriction on the format (mp3, wav, aac, wma, …)

 

Music first
One of the principal aims of the music industry is to recover revenue lost due to copyright piracy.
The music itself is not enough, but becomes instead a pretext to sell associated products.

TV Shows like Star Academy, Pop Star or Pop Idol are an example.
In these cases advertising during the TV show generates greater revenues than the music sales alone.
Similarly, revenue on iTune comes mainly from iPod sales.

Music is now predominantly a marketing tool rather than a work of art.
The pure artistic side of music (originality, creativity, audacity, message, etc) is generally avoided, because it does not sell.
Consequently, most music is empty and aseptic and the artist does not benefit financially from his work.

A lack of long-term strategy based on the quality of the music is also one of the problems facing the music industry.
At TrustMedia we believe that people are waiting impatiently for originality and diversity rather than mass products.
Our approach refocuses the artist on the music because the value is related to the quality of the music and not necessarily to the number of items sold.
  • New creation possibilities
    		•
    It brings to the artist new artistic possibilities.
    Each time the way to make or distribute music has changed, music creation has evolved:
    Radio, LP (Beatles, Pink Floyd), CD, stereo (Sergeant Pepper's wouldn't be the same without it), synthesiser, electric guitar (rock, blues, …), multi-track recording (Beatles, Pink Floyd), sampler (Peter Gabriel, rap, house).

    The Internet has also begun to change the way we create and hear music.
  • Better financial return and faster profitability
    		•
    By reducing distribution costs and increases the value of their work, artists will derive a better financial return.
  • Closer link between artist and audience
    		•
    By offering the music lover an interaction with the artist and his work, it provides the artist with feedback on his audience.
  • Re-publishing of the back catalogue
    		•
    It is possible to create a variable work of art from the multi-track recording.
  • No DRM
    		•
    The problem with DRM is that the better the protection the worse the usability.
    Questions that often arise are:

    - How long will I be able to hear my protected content for?
    - What will happen when I will change my computer?
    - What device is supported?
    - Can I use it on unprotected formats like CD or mp3? And if I can, how will it affect the quality of the sound?
    - If the quality is the same as the protected content, then where is the protection?!

    At TrustMedia we don't know of a DRM able to satisfy these questions.
    By not being stuck to a single format, the listener is free to play and archive his music on any device he wishes.
  • Quality and service
    		•
    Since the concept is not linked to any particular audio format and because it lets a great freedom of format choice, it makes it possible to improve the quality of the sound distributed online (24 bit, 96 khz, 5.1, etc).

    In contrast to DRM, there is no added data needed for management or copyright protection (encryption), leaving more space for quality.

    And in contrast to SACD or DVD-Audio, there is no watermarking to spoil the quality of the sound.

    Finally, personalization of the mix and mastering will improve the quality of the experience according to the reproduction device (mp3 player, headphones, PC speakers, Hi-Fi, home cinema, car, club, etc).
  • Accessibility
    		•
    Because it is particularly adapted to electronic distribution, the music is easily accessible without geographical restriction via the Internet and wireless.
  • Choice
    		•
    The music listener has a far greater choice with both the musical interpretation and the technical format.
    After pre-listening, he can choose the artistic interpretation he prefers.

    The choice of the mix and format allows him to choose according to his player device and quality expectation.
    For instance, the title can be mixed, mastered and formatted for headphones (binaural, mp3), for CD player (stereo, PCM) or for DVD player (5.1 mix, DTS).
  • Diversity
    		•
    In the short term, personalized content will bring diversity to the interpretation.
    Because it lowers the cost of distribution and increases the value of the work of art, in the long term it will ensure greater accessibility to more artists and titles.
  • Closer link between artist and audience
    		•
    TrustMedia offers the audience an interaction with the artist and his work.
    One of the main trends of the recent changes in the music world is that of the relation between the artist, the audience and his work.
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