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FOR THE MUSIC INDUSTRY
- Build up of a clean market (without piracy)
- No DRM
- As opposed to DRM and watermarking, our solution is really uncrackable
- As opposed to watermarking, our solution does not compromise the quality of the content
- No need for legal action
- Interoperability
- Interactivity with the audience
- Feedback from the audience
- Better service than traditional distribution (CD, iTunes, piracy…)
- Adaptation of the content towards the demand
- Increased value of the content (the price can be multiplied by more than three)
- No restriction on the format (mp3, wav, aac, wma, …)
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| New creation possibilities |
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It brings to the artist new artistic possibilities.
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| Better financial return and faster profitability |
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By reducing distribution costs and increases the value of their work, artists will get a better financial return. |
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| Closer link between artist and audience |
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By offering the music fan an interaction with the artist and his work, it provides the artist with feedback on his audience. |
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| Re-publishing of the back catalogue |
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It is possible to create a variable work of art from the multi-track recording. |
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| No DRM |
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The problem with DRM is that the better the protection the worse the usability.
Questions that often arise are:
- How long will I be able to hear my protected content for?
- What will happen when I will change my computer?
- What device is supported?
- Can I use it on unprotected formats like CD or mp3? And if I can, how will it affect the quality of the sound?
- If the quality is the same as the protected content, then where is the protection?!
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| Quality and service |
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Since the concept is not linked to any particular audio format and it lets a great freedom of format choice.
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| Choice |
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The music listener has a far greater choice with both the musical interpretation and the technical format.
After pre-listening, he can choose the artistic interpretation he prefers.
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| Diversity |
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In the short term, personalized content will bring diversity to the interpretation.
Because it lowers the cost of distribution and increases the value of the work of art,
in the long term it will ensure greater accessibility to more artists and titles. |
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| Closer link between artist and audience |
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TrustMedia offers the audience an interaction with the artist and his work.
One of the main trends of the recent changes in the music world is that of the relation between the artist,
the audience and his work. |
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